When you're a small business owner, your business is like your baby - you love it so much! You try to do everything while wearing multiple hats. The desire and drive to make your business dreams come true can be powerful. However, walking away from work even for a short time can be really difficult, especially when you really enjoy what you do.
In this blog we will be covering the many different image types and formats used in our digital sphere. It’s important to know the difference between image formats because there are many different types of formats that best suit different situations, both on the internet and on applications. We will be covering the pros and cons of Jpeg’s, TIFF, Bitmaps, Gif’s, and much more.
You see them everywhere on social media - usually at the end of a post caption or within a comment. But what do hashtags do? Instagram hashtags are an effective way to get more eyes and engagement on your posts and profile. A post with a least ONE hashtag gets 12.6% more engagement than posts without a hashtag. So having a strategy to use hashtags is worth it if you want to increase your account.
Pinterest is a one-stop-shop for inspiration.
Pinterest is a place where shoppers go to find things to buy and draw inspiration for anything in their lives. If your website is struggling for traffic, it’s time to leverage the powerful marketing tool PINTEREST.
First things first - if you don’t already have a business account - let’s get it set up and sort out some basics.
Content creation is a way of coming up topic ideas that appeal to your target audience - and then transforming those ideas into written or visual content. We absolutely love creating content - which you'll notice we do this with our blogs, reels, emails and photos we share with you.
We took up a challenge to do 30 reels in 30 days. Within the past month, we have watched our Instagram Audience reach increase by 72%. Reels are a 15, 30 or 60-second clip with music on Instagram, and you’ve likely heard them being compared to TikTok’s. Many people use them to share jokes, dances, outfits and ‘how to’ snippets - and now businesses are using them in their Marketing Strategies.
Identifying your audience is the most important understanding any business can have. If you don't know who you’re selling to and what they need or like, how are you meant to cater to their needs? In the beginning stages of business, I guess we just take clients or sales wherever possible to build that income, positivity and portfolio. But spreading your audience wide isn't as effective as deep. I know I don't sound like I'm making any sense, but read more to find out.